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Development Features — The Lego Company History

Development Features — The Lego Company History

By taking on fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to become customers Profano has found a method to keep its interlocking stones inside the hands of millions. It’s a model that other companies will need to follow, says McKee.

Back in 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety of wooden playthings. It wasn’t before the following 12 months that they started out using a fresh plastic-injection edges machine to produce plastic bricks, which quickly gave them an advantage over their competition in the thriving post-war market.

In 1949, they developed producing the bricks with studs about them to enable them to hole together. This was a key iteration, making the bricks far more stable and durable. Later, in 1958, they built a major improvement with the introduction of what is known as the “stud and joining system”, which ensures that almost every Lego brick fits with any other stone. These two vital iterations will be why Lego sets developed 40 years previously still interlock seamlessly with those designed today.

Through the years, Lego includes kept their finger on the pulse of pop customs by partnering with big-name franchises just like Star Wars and Harry Potter. It has also embraced the community of adults that happen to be fans of the trademark, known as AFOLs (Adult Supporters of Lego), with a array of sets such as the Back to the Potential DeLorean time machine and a set of woman Nasa scientists.

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